Not to mention, the results would be inaccurate as we highlighted in our article on checking keyword ranking in Google.Īnd that’s exactly where a SERP checker comes in. This whole process is what you’d call checking the SERPs.Īs you can imagine, doing that by hand would be extremely slow and inefficient. For ad campaigns, that’s typically the number of people who saw the ad, clicked on it, bought a product, and so on.Īn SEO campaign also has a measurable goal, and that’s the position your website shows up at for your target keywords, aka your keyword ranking.Ī painstakingly slow way to do that is by manually searching each keyword on Google and finding your website on the SERP. To truly understand what a SERP checker, let’s consider the primary purpose of checking SERPs first.Īny campaign requires a way of measuring results to check if it’s working or not. With that description of the SERP out of the way, let’s move forward. This page containing all the links for your searched keyword is what’s called a SERP in marketing lingo.
The moment you hit enter, Google most likely showed you a page full of enticing pizzerias near you, along with some review sites like Yelp and other links. To help you better visualize it, think of the last time you opened Google and searched for “best pizza”. SERP stands for Search Engine Results Page. To understand what a SERP checker is and what it does, you first need to understand what we mean by a SERP in the first place. Everything You Need To Know About a SERP CheckerĮverything You Need To Know About a SERP Checker.But the thing is, it doesn’t have to be that way. So when many people say that SEO feels like throwing darts blindfolded, we know why they feel that way. Just when you think you’ve got everything down to a science, the exact opposite ends up happening. This uncertainty is what makes most businesses hesitant to invest in their SEO. Out of nowhere, their traffic ends up rising tremendously, even though they hadn’t touched it for ages. Their traffic ends up dropping instead of going upĭiscouraged from that disaster, they leave their site and focus elsewhere. After many sleepless nights of working on their content, website owners publish an amazing piece of article that they know is going to help people and make the internet a better place. Despite your best efforts, sometimes your traffic will shoot through the roof, and other times it will all come crashing down
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